Episode 98

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Published on:

14th Jan 2026

EP98 Building Personal Brands

Ash Ajaz, aka The People's Broker and founder of Focus Finance Solutions, shares his remarkable journey from being pushed into entrepreneurship in 2020 to building a thriving brokerage with over 500 educational YouTube videos. We explore why he believes the toughest years for brokers created the best opportunities, how he uses education as his secret weapon for lead generation (with clients calling from Dubai after discovering his content), and why checking your credit score regularly isn't just smart – it's essential. Ash breaks down why the SME finance market is criminally underserved, reveals the pitfalls that kill developer profits (hello, building control nightmares), and explains his 'jab, jab, jab, right hook' approach to content creation. Plus, we discuss why AI is a tool not a threat, the importance of building a personal brand that means something, and why teaching his eight-year-old Excel might be the smartest investment he's making. If you're wondering how to stand out in a crowded market through authentic education and relentless consistency, this conversation is your blueprint.

Guest: Ash Ajaz, Founder & CEO of Focus Finance Solutions (The People's Broker)

Guest Socials: @thepeoplesbroker

https://www.instagram.com/thepeoplesbroker/

https://www.linkedin.com/in/ashajaz/

https://www.tiktok.com/@the.peoples.broker

https://www.youtube.com/@focusfinancechannel

Sponsored by:

Avamore Capital

https://avamorecapital.com

#SpecialistFinance #PropertyFinance #Recruitment #SpecialistLending #Bridging #Development #Business #Leadership #Hiring #TalentAcquisition #FounderSyndrome #Headhunting #FinancialServices #CareerDevelopment #StartupGrowth #PropertyDevelopment #RealEstateFinance #BusinessStrategy #TeamBuilding #Entrepreneurship

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About the Podcast

The Property Funder Podcast
Michael Dean, Co-Founder and Non Executive of Avamore Capital speaks to prolific figures both inside and outside of the specialist finance sector and delve into their backgrounds and the steps they took to get to the point they are at today.

About your host

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Michael Dean

Entrepreneur and experienced CEO/Managing Director. Expertise or experience in sales, marketing, fundraising, hiring, HR, deal execution, M&A, investment, deal structuring, financial management, change management, technological implementation, cross border transactions and international tax.

I am currently a co-founder and Principal of Avamore Capital, an award-winning specialist real estate development and bridging lender. I also co-founded Chartfield Homes, a strategic land investment business and future house builder.

I'm also an experienced specialist real estate financier, developer and asset manager running a single family office.

Very interested in NED roles and angel investment in technology or impactful startups where I can add value through my experience or my network

I have interests in clean energy, technology businesses and the strategic land sector and I am interested to finance planning plays with experienced property professionals skilled in securing planning consents.