Episode 99

full
Published on:

21st Jan 2026

EP99 Proof Builds Trust

George Ormerod, Relationship Manager at Avamore Capital, takes us through his unconventional journey from COVID-era estate agent at Foxtons to rising star in development finance. We dive into the reality behind the Foxtons reputation, explore the transferable skills that set George apart (spoiler: it's not about dropping donuts), and discuss why picking up the phone still matters in a WhatsApp world. George shares hard-won lessons about building trust without over-promising, breaking into competitive broker relationships, and why being memorable – even if you're Marmite – beats being forgettable every time. Plus, we examine the current property market, debate flats versus houses, discuss tech adoption battles (George is now a believer), and reveal why patience and persistence trump overnight success. If you're curious about what separates average BDMs from exceptional ones, this conversation delivers the blueprint.

Guest: George Ormerod, Relationship Manager at Avamore Capital

Guest Socials:

go@avamorecapital.com

https://www.linkedin.com/in/george-ormerod-126aa61aa/

Sponsored by:

Avamore Capital

https://avamorecapital.com

#SpecialistFinance #PropertyFinance #Recruitment #SpecialistLending #Bridging #Development #Business #Leadership #Hiring #TalentAcquisition #FounderSyndrome #Headhunting #FinancialServices #CareerDevelopment #StartupGrowth #PropertyDevelopment #RealEstateFinance #BusinessStrategy #TeamBuilding #Entrepreneurship

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About the Podcast

The Property Funder Podcast
Michael Dean, Co-Founder and Non Executive of Avamore Capital speaks to prolific figures both inside and outside of the specialist finance sector and delve into their backgrounds and the steps they took to get to the point they are at today.

About your host

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Michael Dean

Entrepreneur and experienced CEO/Managing Director. Expertise or experience in sales, marketing, fundraising, hiring, HR, deal execution, M&A, investment, deal structuring, financial management, change management, technological implementation, cross border transactions and international tax.

I am currently a co-founder and Principal of Avamore Capital, an award-winning specialist real estate development and bridging lender. I also co-founded Chartfield Homes, a strategic land investment business and future house builder.

I'm also an experienced specialist real estate financier, developer and asset manager running a single family office.

Very interested in NED roles and angel investment in technology or impactful startups where I can add value through my experience or my network

I have interests in clean energy, technology businesses and the strategic land sector and I am interested to finance planning plays with experienced property professionals skilled in securing planning consents.